Google review automation for UK service businesses

More 5-star Google reviews. Without chasing a single customer.

We ask every customer for a review automatically after each job and reply to your 4- and 5-star reviews for you. Anything 3 stars or below goes to a real person, so the problem gets fixed and your SOPs get better.

Book a Discovery Call How it works

Job marked completeFrom your CRM, job system or a simple list

Review request sentText or email with your Google review link, plus one reminder

★★★★★4–5 starsPersonal thank-you reply, posted automatically in your voice

★★★☆☆3 stars or belowFlagged to a real person. Never auto-replied.

Fix it, then fix the systemResolve it with the customer and update your SOPs

How it works

Ask every time. Reply every time. Automate almost all of it.

Most happy customers never think to leave a review. They're not being rude, just busy. A system that asks at the right moment, every time, turns good work into a steady stream of reviews.

Ask after every job

As soon as a job is complete, the customer gets a short text or email with a direct link to your Google review page, then one gentle reminder. Every customer, not just the ones you think loved you.

Auto-reply to 4 and 5 stars

Happy customers get a warm, personal-sounding thank-you that uses their name and mentions the job, not the same copy-paste line on every review.

A real person handles 3 stars and below

Lower ratings are never auto-replied. They're flagged straight to a person who reads the review, looks into the job and writes a genuine, specific response.

Fix the problem and update SOPs

Sort it out with the customer offline, then change the checklist or process that let it happen, so the same issue doesn't come up on the next job.

See the review service Read Alan's full guide to review automation →

Why reviews matter

Your work is good. Google just doesn't know about it yet.

Show up in local search

Google says local results are based mainly on relevance, distance and prominence, and that review count and rating feed into prominence. You can't change your distance from a customer. You can change your reviews.

Win the call before it happens

Prospects compare star ratings, review counts and how recently people reviewed you. Fresh reviews show you're busy, trading and still doing good work this month.

Replies sell too

Prospects read what you said back. A business that thanks people and handles complaints fairly comes across as one that cares. Google recommends responding to reviews.

Done by the rules

Every customer is asked, with no incentives and no filtering out unhappy customers before they can review, in line with Google's review policies.

Conversational AI

AI agents that handle the business comms you don't have time for

Voice, text and SMS AI agents that answer calls, respond to enquiries, reactivate old leads and book appointments, around the clock.

After Hours Call Answering

Your Voice AI Agent will answer calls after hours or 24/7, and engage the caller in expert two-way conversations.

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Lead Database Reactivation

Feed your AI agent a list of leads, cold or fresh, and using SMS or voice outreach it connects with the prospect, qualifies them and books an appointment.

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Ad Response Qualification

Connect an AI agent to your social media ads. When a prospect responds, your AI agent engages with them on the spot.

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Website AI Chatbots

Chat widgets like you have never experienced: all the knowledge of large language models coupled with your business training.

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Tier 1 Tech Support Desk

AI agents as front-line tech support, able to answer the majority of knowledge-base questions or escalate issues to humans as required.

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Virtual Call Centre

Crystal-clear communicators, AI agents provide knowledgeable 24/7 business communications at scale for inbound and outbound calls.

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Customer Service Desk

AI agents make very good customer support representatives, know your business inside out and can handle enquiries or redirect as required.

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Appointment Setting

Integrated with your CRM or calendar, AI can set appointments for you and your team from any of the functions listed here.

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All AI services

AI is here to stay and offers a massive competitive advantage.

Does all the business comms you hate or don't have time for.
Scales without the staffing costs or headaches.
Provides consistent expert help that never leaves.
Chase and qualify more leads, and instantly respond to enquiries.

About

I'm Alan, CEO of The Online Group.

We help business owners automate to reach more customers, make more sales and improve customer service. Whether you're a small business that wants to switch the phone off at night without losing work, a large enterprise with call centre or support desk challenges, or a business sitting on a pile of uncontacted leads, we can help.

I've been developing business solutions since 1993.

"Conversational AI is the most amazing technology for business communications I've seen since the introduction of email."Alan Blackmore, CEO, The Online Group Pty Ltd

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